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The Designer

The designer Ana Caroline Maffei
From passion to profession

As a child, I would draw dresses for my Barbie using fabric scraps from my uncles' tailor shop, a well-known couple of tailors from Avellino. This passion, born with me, was nurtured with sacrifices and lots of love, until it became my life. I will never forget the hours spent in the haberdasheries of Largo Argentina in Rome, the city where I studied at the Fashion Academy. There I learned how to design patterns, make hand stitches, embroider, and recognize and appreciate fabrics.

The encounter with international fashion

A series of high-fashion creations and collaborations with international designers led me to become part of the haute couture staff in Rome. In 2014, the turning point came: during my honeymoon, I was completely captivated by Dubai, its customs, colors, and the allure of the Arab world.

The birth of the Sharil Naima Atelier

From this experience came my Atelier: a place of inspiration and creation where I design and make custom-made dresses, blending Italian craftsmanship with the style and symbols of the Arab world. Each creation is a journey, a story sewn with passion and dedication.

How a dress is born?